The world heritage site that I created branding for is The Great Barrier Reef. I demonstrated an understanding of the heritage site through the use of color, images, and text. I chose to use a mix of blues, purple, and a sand color to showcase the natural color scheme of the Reef. I focused on imagery of the site, particularly the ocean and the ecosystems in the reef. I chose bold photos to capture the viewer's attention on the product. The fonts that I chose encapsulate the atmosphere of the heritage site through the mixed use of sans-serif and serif fonts. I chose to mix these typefaces to create an information yet family friendly vibe. For the logo I chose to focus on the sea turtle, one of the many native and iconic species to the heritage site. I used the shape of the turtle shell to make a “G” to represent the heritage site.